Our Bozeken video production experts in Cherry Hill, New Jersey are ready to help answer your questions. For example, What Are The Different Types Of Video Content Available
It can be easy for companies who are considering making video content to fall into a rut of just using advertising videos for external communication and the occasional training video for their staff. However, because video can be used for a wide range of different types of communication, it can actually enhance the company’s performance in many other ways too. Here are just a few potential ways to use video:
Video Production For Advertising – The most traditional ways of doing this involve adverts for particular products or services, and there are many ways of doing these in video. TV advertisements are generally a little longer than those produced for online advertising on sites like Google. Video content made for sites like YouTube will often have the content very early, because of the skip ad function on that site.
Video Content About Your Products – These videos are often not for advertising, but can be a support for the product with guides on how to use it, or a demonstration on different ways to use your product. A different way to promote your products could be with video testimonials for your product or service, and if you’re introducing a new product then a video launch or press release video can be for both internal and external audiences.
Alternative Video Content Options – Video can be used in a range of different ways, and different types of content such as archive footage, dramatic landscapes or images from aerial drones and animated content can all enhance a video. There are also plenty of ways in which video can be used in other areas of business, including videos to attract candidates for a job advertisement, internal communications from management or vlogs, and longer format video projects as well.